Chad Mallam is an internationally recognized television executive with 20+ years of top-tier experience in Hollywood’s biggest studios. As a creative leader at ABC, NBC and CBS affiliates, Chad’s innovations in consumer connection have received some of the industry’s highest honors.
While working on LOST, Chad developed the groundbreaking web series ‘LOST Untangled,’ generating over 100 million views and $500,000 in sponsorships. With a Henson puppet and storage locker on the Prospect Studio Lot, our small team single-handedly wrote, produced, directed and edited the weekly series which quickly became the most successful short form content releases in ABC’s history.
As Vice President of OnAir and Design at Game Show Network, Chad continued breaking industry records with The American Bible Challenge, the most successful marketing campaign in 30 years (done without any show footage). With double digit growth across all demos and 20 million new viewers, Chad grew GSN into a marketing powerhouse, making 2013 the Most Watched Year and 2014 the Most Watched Year Ever with prime-time ratings at 10 year highs.
From shiny floor game shows to the world’s biggest stage, Chad spearheaded the marketing effort for America’s Got Talent for 5 years, achieving the highest ratings in the show’s history. Averaging over 16 Million viewers / episode with 15-20% growth in ratings each season. When AGT wasn’t in production, he worked with NBC’s in-house agency to produce on air / online creative for This is US, The Wall, Chicago PD/MD/FIRE along with upfront presentations, new launches and cross network premieres.
Space Channel / Chief Executive Officer / Feb 2021 - Present
Space Channel is the world's premier global news and entertainment media platform dedicated to space. Connecting the stories that will inform the future of commerce, policy, entertainment and community in low Earth Orbit and beyond, Space Channel is available in millions of households worldwide and explores every aspect of the genre with news, movies, exclusive events and live coverage of the global space industry. You can watch Space Channel LIVE and AVOD content via Connected (Smart) TV applications, mobile devices and online at www.spacechannel.com
NBCUniversal Media, LLC / Writer Producer Editor / Apr 2015 - Feb 2021
Lead on air producer for America’s Got Talent (Season 10-15, plus AGT Champions 1 and 2 and Holiday specials from 2015-2020). Got Talent ratings saw a steady increase every season, with some metrics over 20% and Live+7 up 10% in every demo. Created the launch campaign for NBC’s, The Wall - A new kind of game show that rewards good people, for doing good things. Premiering with record numbers, The Wall was immediately renewed for a second season and continued to dominate the time period, becoming a staple in the NBC Prime Time Lineup.
Game Show Network / Vice President of On Air & Design / May 2012 - Apr 2015
Management and direct oversight of all on air creative, launch campaigns, live action shoots, digital production, design (print & motion), and network collateral for Game Show Network. Primary liaison and contact for internal GSN groups for coordinated, integrated marketing and ad sales promotions. Key architect in highest rated premieres for multiple launches. Making 2013 the highest rated year in network history. 2014 the highest rated year ever. Double digit growth across all demos with prime time ratings at 10 year highs. 20 Million new viewers in over 80 million homes.
Disney ABC Television Group / Writer Producer Editor Director / Sep 2008 - May 2012
Write, produce and edit entertainment marketing materials for prime time drama and movies, on-air, web, in theater and mobile media. Fall launch campaign, episodics, upfront tapes, in house presentations and web series. Lead on launch team for multiple primetime shows including, LOST, Flashforward, No Ordinary Family, Charlie’s Angeles, the River and much more. Write, produce and direct LOST Untangled (seasons 5 & 6) a weekly online series designed to explain the complex story arcs from the show.
NBC Universal Emerging Networks / Senior Predator / 2007 - 2008
Write, produce, edit , create motion graphics and sound design/mixing for Universal HD and Sleuth. Promos, movie spots, show launch campaigns for a variety of network and syndicated television, plus commercial production for outside sales clients. Produced 3 half hour prime-time specials for Universal HD and co-created original concept for Dare 2 Direct. Co-wrote, co-produced and edited half hour film festival premiering Halloween night on Chiller. Manage on-air materials including snipes, bugs graphics, branding, and cross channel spots for two networks.
NBC Universal / Predator / 2007 - 2008
Produced and managed on-air mobile network launch packages for NBC Universal’s first mobile phone networks. NBC 2GO and NBC NEWS 2GO. Write, produce and edit a weekly half hour special exclusively for the mobile platform. Created on-air graphics and animation package and established cross channel relationships throughout NBC Universal.
KPIX (CBS 5 San Francisco) / Senior Writer Producer / 2005 - 2006
Produce and direct all film shoots and special projects. Assemble final edits for station image and branding campaigns. Manage department post production, quality control, and deadlines for outside media - radio, billboard, web and print. Produce and direct all film shoots and special projects. Assemble final edits for station image and branding campaigns. Manage department post production, quality control, and deadlines for outside media - radio, billboard, web and print.
KPIX (CBS 5 San Francisco) / Writer Producer / 2004 - Nov 2005
Write, produce, and edit on-air and radio promotion, both episodic and sweeps projects, as well as sales presentations. Management of outside media; print, radio, cable, online video, and all other non-broadcast deliverables.
WGCL (CBS46) / Promotions Coordinator - Producer / 2002 - 2004
Management and scheduling of all on-air promotion inventory, website administration, daily promotion production, and direct assistant to the Creative Director.
Cartoon Network / Assistant Animator / 2002 - 2003
Layout, design and animation for "Sealab 2021" - A cartoon for Cartoon Network’s Adult Swim programming block.
CC Creations / Production Artist / 1996 - 2000
Texas Area Graphic design and custom artwork for t-shirts, special events and athletics.
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