Chad Mallam is an internationally recognized television executive with 20+ years of top-tier experience in Hollywood’s biggest studios. As a creative leader at ABC, NBC and CBS affiliates, Chad’s innovations in consumer connection have received some of the industry’s highest honors.
While working on LOST, Chad developed the groundbreaking web series ‘LOST Untangled,’ generating over 100 million views and $500,000 in sponsorships. With a Henson puppet and storage locker on the Prospect Studio Lot, our small team single-handedly wrote, produced, directed and edited the weekly series which quickly became the most successful short form content in ABC’s history.
As Vice President of OnAir and Design at GSN, Chad continued breaking industry records with The American Bible Challenge, the most successful marketing campaign in 30 years (done without any show footage). With double digit growth across all demos and 20 million new viewers, Chad grew the Game Show Network into a marketing powerhouse, making 2013 the Most Watched Year and 2014 the Most Watched Year Ever with prime-time ratings at 10 year highs.
From shiny floor game shows to the world’s biggest stage, Chad spearheaded the marketing effort for America’s Got Talent for 5 years, achieving the highest ratings in the show’s history. Averaging over 16 Million viewers/episode with 15-20% growth in ratings each season. When AGT wasn’t in production, he worked with NBC’s in-house agency to produce on air/online creative for This is US, The Wall, Chicago PD/MD/FIRE along with upfront presentations, new launches and cross network premieres.
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